From marketing to AI — short, useful notes.
We share what our team learns every day — no fluff, straight to the point and practical.
Selling with the WhatsApp Business API: where automation works and where it loses customers
Set up well, WhatsApp automation makes post-purchase communication cheaper and catches ad-driven shoppers while they're still interested. Set up badly, messages don't get delivered, costs rise and customers get stuck with a bot and leave.
Read the articleCutting your return rate: which product page gaps trigger returns
Most returns don't start at the courier; they start with a question the product page left unanswered. Fixing size, measurement, material and image gaps pays off more than tightening your returns policy.
Read the articlePerformance Max is no longer a black box: the 2026 controls
Through 2026 Google added audience exclusions, budget reporting, network-level placement data and experiments to Performance Max. The engine works the same; what changed is how much of it you can see.
Read the articleAI sales agents on Shopify: the new sales team of 2026
Do AI agents that understand your catalog, answer questions 24/7 and guide shoppers to checkout actually work? Six months of field numbers and 4 things to get right during setup.
Read the articleShopify's Horizon theme: an honest review three weeks after launch
We tested Shopify's new AI-powered theme framework with two clients. Notes on speed, flexibility, custom-block support, and who it actually makes sense for.
Read the articleA practical Meta Advantage+ guide: when to turn it on, when to step back
When the AI takes the wheel, where should the agency step in? We tested budget, creative and audience strategy across 8 stores over two months — here's what we learned.
Read the articleSEO in the age of Google AI Overviews: what changed, what didn't
Since AI summaries started appearing above the results, did clicks drop or conversions rise? Patterns we've observed on Turkish queries over the past 3 months, and 5 things to do in content strategy.
Read the articleLet's write your next big growth together .
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