From marketing to AI — short, useful notes.
We share what our team learns every day — no fluff, straight to the point and practical.
AI sales agents on Shopify: the new sales team of 2026
Do AI agents that understand your catalog, answer questions 24/7 and guide shoppers to checkout actually work? Six months of field numbers and 4 things to get right during setup.
Read the articleShopify's Horizon theme: an honest review three weeks after launch
We tested Shopify's new AI-powered theme framework with two clients. Notes on speed, flexibility, custom-block support, and who it actually makes sense for.
Read the articleA practical Meta Advantage+ guide: when to turn it on, when to step back
When the AI takes the wheel, where should the agency step in? We tested budget, creative and audience strategy across 8 stores over two months — here's what we learned.
Read the articleSEO in the age of Google AI Overviews: what changed, what didn't
Since AI summaries started appearing above the results, did clicks drop or conversions rise? Patterns we've observed on Turkish queries over the past 3 months, and 5 things to do in content strategy.
Read the articleLet's write your next big growth together .
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