Inventory & Product Strategy
We cut inventory costs and capture more sales by offering the right product, in the right quantity, at the right time.
Having the right product in stock at the right time and in the right quantity directly drives sales performance. By analysing weekly sales data, we manage inventory and product decisions with a data-driven approach, from spotting dead stock to planning new product launches.
- Weekly sales data analysis
- Dead-stock detection and list management
- Planning how much of each product to stock
- Tracking the performance of selling and non-selling products
- Strategy for new product launches
- Seasonal and campaign-based product planning
Frequently asked questions
What is dead stock and why does it matter?
Dead stock is inventory that has not sold, or sells very slowly, over a set period. It takes up space, ties up capital and often loses value as the season passes. Spotted early, it can be turned into cash through campaigns, bundles or another sales channel.
How do I decide how much stock to hold?
By looking at weekly sales velocity, supplier lead time and upcoming seasons or campaigns. Too much stock squeezes cash flow; too little means your best sellers run out, costing both sales and ad spend. The goal is a reorder level for each product that balances those two risks.
How should stock be planned for a new product launch?
With no sales history, similar products serve as the reference and the first order is kept cautious. Sales velocity in the first weeks after launch is tracked, and the reorder decision is made on that data.
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