What is a free website audit?
A free website audit is an automated test that finds the technical and marketing gaps that hold back an online store's sales. Enterbird's tool reviews your store's public pages the way a visitor sees them, measures mobile speed with Google PageSpeed Insights and lists the issues it finds by impact.
The audit takes about a minute, needs no sign-up or installation and changes nothing on your site. You get a 0–100 overall score, issue counts by section and what to do about each issue.
What does the website audit check?
Mobile speed
- Google PageSpeed mobile performance score
- Largest Contentful Paint (LCP)
- Total Blocking Time (TBT)
- Cumulative Layout Shift (CLS)
- Chrome real-user data (when available)
Site errors
- Whether up to 40 internal links work
- Whether up to 25 images load
- SSL certificate and days left
- http → https and www redirects
- Missing pages returning 404
- Insecure (http) files and console errors
Google visibility (SEO)
- Page title and meta description
- Structured data (schema)
- Sitemap and robots.txt
- Canonical URL, H1 and language attribute
- noindex blocks
- Accessibility gaps
Ad tracking
- Google Analytics / Google Tag Manager
- Meta (Facebook/Instagram) pixel
Trust and legal pages
- Returns and exchanges information
- Privacy policy
- Terms of sale
- Contact details and WhatsApp
- Secure payment badges
Product page
- Product schema: price, currency, availability, rating, brand
- Add-to-cart button
- Customer reviews
- Number of product images
How to read your audit score
The overall score averages Google's mobile speed score and the on-site checks. If speed can't be measured, the score comes from the site checks only.
- 85–100
- Very good
- The basics are solid; small improvements can still make a difference.
- 65–84
- Room to improve
- A few gaps affect sales; start with the critical and high-impact findings.
- 45–64
- Losing sales
- Speed, visibility or trust issues may be noticeably lowering conversion.
- 0–44
- Needs urgent work
- Some visitors may be leaving before they buy; a prioritised fix plan is needed.
